Privacy Policy
The Horse Concierge (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how information is collected, used, and protected when you use The Horse Concierge mobile application (the “App”) and related services available through the Apple App Store and Google Play Store.
1. Information We Collect
Personal Information (Provided by Users)
- Name, email address, and phone number for account creation and authentication
- Information voluntarily added to horse profiles, care records, listings, or submissions (such as photos, notes, descriptions, and event details)
Provider & Business Information
- Business names, contact details, websites, service descriptions, and event information submitted by service providers or organizers for display within the App
App Usage Data
- Aggregated usage data such as screen views, session counts, and feature engagement collected through Firebase Analytics to improve App performance and functionality
Subscription & Payment Information
- Subscription purchases are processed exclusively by Apple (App Store) or Google (Play Store)
- We do not collect, store, or have access to full payment or billing details
- Apple or Google may collect payment-related information in accordance with their own privacy policies
2. How We Use Information
We use collected information to:
- Authenticate accounts and provide access to App features
- Enable Marketplace and provider directory functionality
- Display user- and provider-submitted content within the App
- Facilitate communication related to listings and services
- Improve App performance, reliability, and feature development
- Monitor aggregate usage trends and system health
We do not sell or share personal information with third-party marketers or advertisers.
3. Advertising
Advertisements displayed in the App are:
- Static or region-based
- Not targeted to individual users
- Not driven by personal behavior, tracking, or profiling
4. Data Storage & Security
- Data is stored securely using Google Firebase infrastructure
- We apply reasonable administrative, technical, and organizational safeguards
- No system is completely secure; users are responsible for the accuracy of the information they submit
5. User Accounts & Access Controls
- Accounts store only the information necessary to support App functionality
- Regional administrators (“Ambassadors”) may be granted limited, role-based access for moderation and support purposes
- Administrative access is restricted, monitored, and reviewed
6. Account Deletion & Data Retention
- Users may request account deletion by contacting info@thehorseconcierge.com
- Upon verified request, personal account data will be deleted or anonymized unless retention is required for legal or operational reasons
- Some aggregated or non-identifiable data may be retained for analytics and system integrity
7. Children’s Privacy
The App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If such information is discovered, it will be deleted promptly.
8. Third-Party Services
We use the following third-party services:
- Google Firebase (authentication, data storage, analytics)
- Apple App Store / Google Play Store (subscription processing)
These services operate under their own privacy policies and may process limited data necessary to provide their services.
9. User Rights
Depending on location, users may have the right to:
- Access, update, or delete personal information
- Request a copy of stored data
- Withdraw consent for certain data processing (which may limit App functionality)
Requests can be submitted to info@thehorseconcierge.com.
10. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted within the App and on our website. Continued use of the App after changes constitutes acceptance of the revised policy.
11. Contact Us
The Horse Concierge™ is a trademark of Lacey Gotshall, all rights reserved. Trademark pending.