Born from the barn.
Built for real life.
A third-generation
horsewoman who
saw the gap.
Lacey Gotshall didn't build The Horse Concierge because she saw a market opportunity. She built it because she lived the problem — the scattered notebooks, the old text threads trying to find the farrier's last notes, the phone calls between vet and owner playing telephone about a horse's history.
As a third-generation horsewoman, Lacey understood what horse people actually needed: not another generic health tracker dressed up with a horse emoji, but something built for the texture of real barn life. Something that understood the rhythm of farrier cycles, the urgency of a vet call, the way a horse's history travels with them from barn to barn.
So she built it. From the ground up. With input from the people who would use it — farriers, vets, trainers, and the owners who juggle them all. Every feature in the app was earned through real experience, not a focus group.
Horses aren't a hobby for Lacey — they're a heritage. Three generations of horsemanship shaped every design decision.
From a single app to 4,000+ listed providers in barns across the United States — in just its first year of operation.
Supported by a growing ambassador network of equestrian professionals who believe in better, more organized horse care.